Providing the Right Products for Advanced Technologies: NOK's Response to Automotive Electrification
NOK's largest customer, the automotive industry, is experiencing what is often called a once-in-a-century transformation. The spread of advanced technologies such as CASE (Connected, Autonomous, Shared, Electric) and the global imperative to achieve carbon neutrality (net zero greenhouse gas emissions) are demanding significant adaptive measures from the automotive sector. To keep pace with these rapid changes and ensure its survival, NOK must focus on developing products tailored to these themes.