NOK Corporation (Headquarters: Shibadaimon, Minato-ku, Tokyo; Representative Director, President, and Group CEO: Masao Tsuru; hereinafter "NOK") is proud to continue its sponsorship of Yoshi's Cup 2025, a tennis tournament scheduled to be held on Friday, December 12 to Sunday, December 14, at the Ariake Tennis Park in Koto City, Tokyo. This marks the fifth year of NOK's sponsorship since the tournament's inception in 2021, demonstrating our ongoing commitment to supporting junior tennis players aiming to compete on the global stage.

Yoshi’s Cup is a tournament organized by professional tennis player Yoshihito Nishioka with the goal of developing Japanese tennis players who can succeed on the world stage. Promising junior tennis players aged 16 and under from across Japan come together to compete, and this year marks the first time the tournament will be held at Ariake Tennis Park, widely regarded as the home of Japanese tennis. Matches from the tournament will be broadcast on the video streaming service U-NEXT as well as on the popular tennis YouTube channel “Star Tennis Academy,” which has approximately 250,000 subscribers.

A commitment to event sponsorship

With its mission of “Essential Core Manufacturing - The manufacture of pivotal products that shape society,” the NOK Group is committed to supporting the next generation of young talent, empowering their challenges and contributing to society. NOK has aligned with the vision of Yoshi's Cup, which backs junior tennis players aspiring to succeed on the global stage and has sponsored the tournament since its inaugural event in 2021.
NOK’s Values, RESPECT, IGNITE, EXPLORE, and EXCEED, have been displayed on the tournament courts. These values, which Yoshihito Nishioka also identifies with as an athlete, aim to inspire players to embrace these principles throughout their matches. The initiative encourages players to grow not only in their performance but also in their personal development.

About Yoshi's Cup

Yoshi's Cup is a junior tennis tournament founded in 2021 by professional tennis player Yoshihito Nishioka, who is currently ranked 111th in the world. The tournament's aspiration is to lay a foundation for the next generation of players to succeed on the global stage. Now in its fifth year, the tournament features eight junior players aged 16 or under from across Japan, handpicked by Nishioka based on their achievements and performances.
Winners receive 5,000,000 yen in activity support funds, which can be used for travel expenses, coaching fees, and more. Additionally, participants are offered opportunities such as wild card entries into tournaments on the ITF World Tennis Tour and a short-term training program at the world-renowned IMG Academy, where Nishioka himself trained.
Through these initiatives, Yoshi's Cup aims to provide promising young players with a stepping stone to thrive on the global stage.

Event Details: Yoshi’s Cup 2025

•    Event Name: Yoshi’s Cup 2025
•    Date: December 12 (Fri) - 14 (Sun), 2025
                Dec 12 (Fri) 15:00 - 20:00 Opening Ceremony / Preliminary Rounds
                Dec 13 (Sat) 10:00 - 19:00 Preliminary Rounds
                Dec 14 (Sun)10:00 - 20:00 Placement Matches / Semifinals / Finals
•    Venue: Ariake Tennis Park Indoor Court (2-2-22 Ariake, Koto City, Tokyo)
•    Match Streaming URL: All Matches on U-NEXT https://video.unext.jp/genre/tennis
                                            On December 12 and 13: YouTube channel “Star Tennis Academy”  https://www.youtube.com/channel/UCfFBFTkvFcv8e42v4p8mpnA