NOK to Sponsor the Fukushima City Half Marathon for the First Time
Supporting the Community Through Sport
NOK Corporation (Headquarters: Shibadaimon, Minato-ku, Tokyo; Representative Director, Group Chief Executive Officer: Masao Tsuru; hereinafter referred to as "NOK") will sponsor the Fukushima City Half Marathon 2025 (Sunday, May 18). This marks the company's first time supporting the event. Ten employees from the NOK Group will take part in the race, while others will help operate water stations and cheer on participants along the course. The NOK booth will also feature an original giveaway: the first 1,000 visitors will receive a free set of NOK's KKOOR hair ties. The event is organized by the Fukushima City Half Marathon Executive Committee, Fukushima City, Fukushima Sport Association, and the Fukushima Athletics Association.
Now in its third year, the Fukushima City Half Marathon features a scenic course that loops through the city, passing through bustling urban areas and areas with beautiful views of the surrounding mountains and rivers. Around 5,000 runners are expected to take part, with total attendance, including supporters and staff, projected to exceed 9,000.
The NOK Group is deeply rooted in Fukushima Prefecture, with multiple business sites and production facilities located in the local community. Through employee participation and support for race operations, the company is proud to help energize the region together with its residents.
・Water Station Operations
At the water station located around the 10 km mark of the half marathon, near the Fukushima Toyota Crown Arena, a team of 36 NOK Group employees will be supporting runners by handing out drinks.
・Giveaway at the NOK Sponsor Booth
The first 1,000 visitors to NOK’s sponsor booth within the hospitality park near the finish line (Seidensha WINDY Stadium / Shinobu-ga-Oka General Athletic Park), will receive an original set of KKOOR hair ties. The set includes three ties in pink, light blue, and white, colors inspired by the official logo of the Fukushima City Half Marathon 2025.
About KKOOR: The KKOOR hair tie is NOK's first B2C product and has been on the market since February 2024. They are ideal for sports due to their key features: strong resistance to sweat and water, superior durability, and the ability to securely hold the hair while allowing for easy removal.
■Fukushima City Half Marathon 2025: Event Overview
・Event name: Fukushima City Half Marathon 2025
・Organizers: Fukushima City Half Marathon Executive Committee
(Fukushima City, Fukushima Sport Association,
and the Fukushima Athletics Association.)
・Date: Sunday, May 18, 2025 (Held rain or shine; cancelled in case of severe weather)
・Main venue: Seidensha WINDY Stadium
(Shinobu-ga-Oka General Athletic Park, 14-1 Furukawa, Fukushima City,
Fukushima Prefecture)
・Official website: https://www.fukushimahalf.jp/ (Japanese only)